Situation
In the competitive New Jersey industrial market, a leading global commercial real estate brokerage was tasked with leasing a newly developed Class A distribution facility. A multinational logistics and supply chain company quickly surfaced as a top prospect.
However, closing the deal required more than just a premier property. With a complex internal decision-making process and multiple stakeholders involved, the brokerage needed a strategy that would keep their listing top of mind with the right people, without wasting effort on the wrong ones.
The Strategy
Rather than relying solely on direct outreach, the team paired traditional leasing tactics with a targeted digital strategy powered by RealtyAds. The goal was clear: stay visible to key decision-makers and reinforce the property’s value throughout every stage of the deal cycle.
From October through January, RealtyAds helped deliver more than 300 digital touchpoints to highly qualified contacts, ensuring the property remained visible to the most relevant stakeholders. This precision targeting built confidence that the message was reaching the right audience at precisely the right time, complementing the brokers’ ongoing engagement efforts.
Outcome
By January, the logistics company had signed a lease for over 150,000 square feet within the Class A distribution facility. According to the brokerage team, the three primary contacts RealtyAds helped engage were the same individuals who negotiated and finalized the transaction.
The ability to maintain strategic visibility throughout the process proved pivotal. By aligning targeted digital outreach with traditional brokerage strategy, the team accelerated the leasing process and maximized deal velocity. Energized by the success, the brokerage was already preparing to bring additional listings to market—proof that when focus, persistence, and precision align, results follow.
Takeaway
In a market where attention is fleeting and decision cycles are complex, this case highlights the impact of a dialed-in digital strategy. RealtyAds’ AI helped the brokerage stay in front of the right people at the right time, proving once again that a strategic digital presence is a critical tool in winning competitive industrial deals.
