Situation
Shifts in workplace strategy and evolving tenant expectations have raised the bar for how Class A office assets compete for high-profile occupants. An institutional ownership group, working alongside a leading global brokerage team, sought to lease a large block of space at a premier office tower in the heart of Midtown Manhattan.
The objective was clear: position the building as a top-tier destination for enterprise tenants seeking scale, flexibility, and long-term stability. With modern infrastructure, strong floor plates, and a highly visible Fifth Avenue location, the asset was well positioned—but attracting the right tenant required a disciplined, forward-looking leasing strategy. The brokerage team focused on engaging leading firms within the financial services and technology sectors that aligned with the building’s profile.
Strategy
Beginning in the second half of the leasing cycle, the ownership and brokerage teams implemented an AI-native digital strategy designed to engage end users and senior decision-makers with tailored, high-impact messaging. This approach ensured the building’s value proposition reached relevant executives early, well before formal space tours or proposals were underway.
Over an extended period leading into the end of the year, the brokerage team maintained consistent, hyper-targeted engagement with C-suite and executive stakeholders at priority firms. Outreach emphasized the building’s infrastructure, location, and ability to support evolving workplace needs. Personalized, data-backed messaging was delivered at each stage of the evaluation process, reinforcing the asset’s differentiation and keeping it top-of-mind while different options were considered.
Takeaway
By early in the year, the strategy culminated in the execution of a landmark 504,000-square-foot office lease with a global financial organization. Throughout the campaign, senior decision-makers were engaged more than 1,000 times, ensuring sustained visibility and reinforcement of the building’s positioning.
The outcome demonstrated the impact of combining AI-native digital engagement with experienced leasing execution. Consistent, tailored outreach helped convert long-term interest into a signed deal, reinforcing the asset’s standing as a premier office destination in one of the most competitive markets in the world.
