ASSET TYPE: OFFICE • MARKET: NEW YORK CITY
Situation
A New York City tenant representative wanted to establish a personal brand as a leading resource for companies searching for office space. The goal was to showcase market expertise, attract prospective tenant clients, and turn online research into qualified conversations and building tours.
The client’s existing website lacked the detailed building content and clear contact pathways needed to support that vision. To strengthen that online presence, the client partnered with RealtyAds.
Strategy
RealtyAds worked with the client to turn NYC office market expertise into a helpful online resource for prospective tenants. The Account Management and Development teams built a customized website with 29 building profiles, market and neighborhood information, maps, and walkthrough videos.
Search engine optimization (SEO) and generative engine optimization (GEO) helped make this content easier to find through traditional and AI-powered searches. Clear calls to action encouraged visitors to contact the client about their office search. The teams refined the site based on the client’s feedback.
Result
During the first-month performance review, the client reported that a company researching two NYC office buildings had discovered the website through an AI chatbot, which cited the site as a source. The company then contacted the client directly and scheduled a tour.
The client credited the website with generating the opportunity: one qualified inbound prospect and one scheduled building tour within the first month.
By combining detailed market content, search optimization, and personalized website development, RealtyAds helped the client turn market expertise into a discoverable resource—and an AI search into a new business conversation.
