Market Overview: London’s Leasing Landscape
London’s office market in 2025 is characterized by a strong “flight to quality,” with top-tier assets in central locations experiencing robust demand and growth, while older and secondary stock face high vacancies and increased landlord incentives as the market continues to polarize.
Owners and brokers are under pressure to lease space more quickly and efficiently – yet traditional methods still dominate, relying heavily on broker networks, static marketing, and limited digital visibility. For most landlords, this means the same problem: How do we stay in front of tenants who are actually in the market – and how do we prove it’s working?
RealtyAds entered the London market in 2024 to solve exactly that challenge by bringing AI-supported digital advertising to one of the world’s most dynamic commercial hubs.
RealtyAds Solution: Increased Reach, Measurable Impact
RealtyAds’ ultimate goal is to help CRE professionals find, advance, and close more deals through industry-leading reach to brokers and decision-makers at every stage of the deal.
Unlike traditional digital strategies, RealtyAds adapts to each asset’s leasing goals. From newly renovated Class A towers to boutique coworking spaces, every property in London using RealtyAds has a specific strategy – but one shared outcome: measurable progress in pursuits.
Objectives across London portfolios:
- Increase reach to end users in active leasing pipeline
- Expand awareness to decision-makers that RealtyAds’ AI identifies
- Reinforce relationships with third-party brokers
- Integrate marketing and leasing data for visible ROI
- Optimize digital presence with photo and video enhancements
Real Results
How Leading London Teams Are Using RealtyAds
A global ownership group that’s invested in over 4.5M SQM of London projects leveraged RealtyAds to attract AI, media, and tech occupiers to their Class A redevelopment in one of London’s most competitive districts.
The team deployed RealtyAds to engage decision-makers within the Angel submarket, their active pipeline, and tenants touring competitive assets. Through prospect boosting, they remained visible to prospects even months after a tour, reinforcing their asset’s value throughout the decision cycle. By integrating their VTS, engagement data was automatically added to the leasing team’s workflow.
Results:
- Engaging 65% of priority pursuits, representing $36.75M in potential revenue.
- Reaching 58% of the local brokerage community and decision-makers at 357 companies per month.
- Delivered sustained engagement post-tour, keeping the asset in front of decision-makers when interest is highest but traditional outreach drops off
Early Adopter and Market Leader
As one of the first assets in London to adopt RealtyAds, this Class A office building with first-class amenities gained an early advantage in digital visibility. Through a VTS integration, the ownership team leveraged real-time prospect data to stay in front of active pursuits throughout the entire leasing cycle. RealtyAds’ AI identified and continuously targeted decision-makers, keeping leasing momentum high and relationships warm throughout deal negotiations.
Results:
- Engaging 100% of priority pursuits, representing $9.55M in potential revenue.
- Reaching 82% of the local brokers and decision-makers at 491 companies monthly.
- Sustained post-tour engagement resulted in multiple advanced proposals and tours.
Scaling a Coworking Model
A well-known flexible workspace provider operating 1,45M SQFT across Europe used RealtyAds to target two distinct audiences – occupiers seeking flexible workspace and landlords who could partner to activate underutilized assets. By leveraging video optimization and integrating their Salesforce, they connected engagement insights directly to their leasing funnel.
Results:
- Contributing to 38 closed deals, with additional deals in proposal and legal stages.
- Established leadership in the coworking segment with the highest engagement rate in its category.
Brokerage Amplified by AI
A notable real estate agency based in London City Fringe deploys RealtyAds across six listings on behalf of its landlord clients, using the platform to scale visibility to local brokers and tenants – even when occupiers are undisclosed. RealtyAds’ data allows their brokers to identify new opportunities and enhance outreach with real engagement metrics. This boutique leasing agency has positioned RealtyAds as an indispensable supplement to traditional leasing outreach.
Results:
- Improved broker engagement and deal progression through targeted follow-ups.
- Expanded reach to the brokerage community and end-users identified by RealtyAds’ AI.
Proof of Performance: London by the Numbers
Across nine London properties, RealtyAds is redefining how digital visibility translates into leasing velocity.
Portfolio-wide Impact:
- Increasing consistent reach to the brokerage community by engaging with more than 70% of the local brokers every month
- Sustained engagement with decision-makers across hundreds of companies monthly
- Direct CRM integrations delivering full leasing funnel visibility and measurable ROI
Outcomes that matter:
- Faster advancement from tour to proposal
- Increased deal retention through continuous visibility
- Clear attribution between engagement and revenue potential
London’s Leasing Leaders Are Already Ahead
The London office market is evolving, and so are the strategies driving success. Owners and brokers who leverage RealtyAds are gaining a measurable advantage: staying in front of the right audiences, integrating with their existing leasing systems, and proving the impact of digital strategies on real leasing results.
From early adopters to innovation-driven owners, RealtyAds is powering a new generation of leasing enablement in London.
In a market defined by competition and complexity, RealtyAds gives owners and brokers the digital and AI advantage to stay in front of the audiences that matter most.
