Below the “Interest Level” in Lead Alert emails you’ll also see a field called “In Your Audience.” Here’s what that means, and why you might occasionally see a “Yes” for a broker whose specialty doesn’t obviously match your property.
What “In Your Audience” Means
This field tells you whether the broker who visited your property page matches one of two audience sources:
- Your uploaded audience
The broker list you (or your team) uploaded directly to RealtyAds. - RealtyAds’ Proprietary Audiences
Broker and tenant-rep audiences that RealtyAds builds and refreshes daily from market activity, independent of any list you’ve uploaded.
A “Yes” means the visitor matched one of these two sources. A “No” simply means they didn’t — it doesn’t mean the visit is less real or less valuable, just that we don’t yet have that broker tagged as part of a known target audience.
Why Brokers in Different Verticals Sometimes Show Up
Occasionally you’ll see a broker flagged as “Yes” whose profile suggests a different specialty than your property’s vertical — for example, a broker who primarily works retail deals showing interest in an office building. A few reasons this happens, and why it’s not a flaw:
- Broker roles are blurring.
As the market has tightened, more brokers are working deals outside their primary lane — a retail-focused broker picking up an office assignment, or an office broker doing more industrial work as demand shifts. Specialization is real, but it’s no longer absolute. - The cost of reaching one extra broker is very low.
At under $3 per engagement, casting a slightly wider net costs next to nothing compared to the risk of missing a broker who genuinely has a tenant in mind. - A visit to your property’s website is a strong intent signal on its own.
Nobody stumbles onto a specific building’s site by accident. If a broker is spending time on your page, something drew them there — regardless of how their profile is categorized.
Bottom line: when there’s any doubt about whether a broker belongs in your audience, we lean toward including them. The downside of reaching an extra broker is minimal; the downside of missing the right one is not.
