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Redefining CRE: The Anticipated PropTech Trends Of 2024


The intersection of technology and real estate, better known as PropTech, continues to evolve and redefine the way we perceive and engage with properties, in this case, specifically commercial real estate properties. As we enter 2024, PropTech promises trends positioned to revolutionize the commercial real estate landscape. Diving into a few of the potential PropTech trends that are set to shape the industry in the coming year, we’ll uncover the possible impact and future of PropTech.

Predicted Trends for 2024

Enhanced Virtual and Augmented Reality Experiences

The integration of Virtual Reality (VR) and Augmented Reality (AR) continues to transform the property viewing experience. Prospective buyers and tenants can and will immerse themselves in virtual property tours, enabling remote viewing with realistic experiences on top of the ability to view spaces in person. These experiences will allow users to visualize space customization before stepping foot into a property and even provide the opportunity to see the space again after a tour.

IoT and Smart Spaces

Enter the era of smart buildings and connected spaces. The Internet of Things (IoT) will and has enabled buildings to become smarter, more efficient, and more responsive to occupants’ needs. From intelligent climate control and energy management to predictive maintenance, IoT-driven smart spaces combine data and analysis across multiple levels that enhance user experience and operational efficiency, ultimately helping to increase tenant satisfaction.

Blockchain in Property Transactions

Blockchain technology is set to change the traditional commercial real estate process. The transparency, security, and efficiency blockchain offers are poised to streamline property transactions, title management, and documentation. Smart contracts and decentralized platforms will mitigate fraud risks, reduce paperwork, and expedite property transactions. With all these changes, we can expect the duration of deals from start to finish to shrink, enabling deals to be done safer and more efficiently.

AI-Powered Predictive Analytics

Artificial intelligence (AI) is also anticipated to continue to make significant changes, not just for its data analysis but also for its predictive analytics abilities in commercial real estate. AI algorithms will continue to become more sophisticated, providing invaluable insights into properties, market trends, and different investment opportunities. Predictive analytics will provide investors, asset managers, and marketers the ability to sift through data, decipher patterns, and foresee potential trajectories, helping to make data-driven decisions quickly and accurately where they weren’t able to before.

Sustainable Commercial Real Estate Solutions

Sustainability isn’t just a buzzword anymore; it’s a core expectation for tenants and property owners. While there has been more of a push for green technology in recent years, Proptech is gearing up to meet this demand for integration, emphasis on eco-friendly buildings, energy-efficient solutions, and technologies that reduce carbon footprints. These sustainability-focused innovations will attract environmentally conscious tenants, lead to future savings, and align with global sustainability goals.

Leasing Enablement Software

Leasing enablement software has become a game changer in the last couple of years. Addressing the challenges associated with the antiqued leasing and marketing strategies. These digital tools and platforms offer comprehensive solutions for landlords, asset managers, and marketers, delivering efficiency, transparency, and modernization to the leasing lifecycle. When paired with traditional leasing methods, this software helps companies adapt to the unique demands of CRE, providing digital solutions that seamlessly integrate into the daily workflows of industry professionals.


As we step into 2024, the PropTech landscape appears vibrant and transformative. The convergence of AI, sustainability, blockchain, immersive technologies, and IoT is reshaping commercial real estate as we know it. These trends aren’t just innovations but crucial catalysts propelling the industry toward a more efficient, sustainable, and technologically advanced future. Stay tuned as PropTech continues redefining how we perceive and engage with commercial real estate in 2024.

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