Situation
A global operator of flexible labs, offices, and innovation campuses, with more than 1.5 million square feet across North America, Europe, and Asia, was marketing availability at its Philadelphia life science campus. But reaching the right tenant wasn’t just a matter of listing the space. The leasing process required influencing a broader group of internal stakeholders — many of whom were remote, unfamiliar with the campus model, or only loosely involved in the real estate search.
Visibility alone wasn’t enough. The team needed a way to deliver consistent, high-quality messaging that would resonate across a fragmented, distributed decision-making process.
Strategy
To meet that challenge, the team activated a digital strategy through RealtyAds’ AI-native platform, designed to complement broker efforts and keep the property relevant at every stage of the leasing process. The platform delivered tailored, asset-specific messaging directly to key decision-makers on the channels where they were most active. That meant reaching remote stakeholders, building early familiarity, and reinforcing the asset’s credibility beyond traditional touchpoints.
As the deal progressed, these digital touchpoints did more than maintain visibility; they helped shape perception. The messaging emphasized the campus’s strengths not only as a move-in-ready, fully equipped lab environment, but as a vibrant hub for life science innovation steps away from UPenn, Drexel University, and a growing network of hospitals. These touchpoints supported internal alignment, kept stakeholders engaged and informed, and guided the conversation forward.
Result
Following lease execution, the team’s Director of Sales noted that a key internal advocate had played a crucial role in building organizational consensus, pointing to the property’s ongoing digital presence as a contributing factor. By staying visible throughout the evaluation process, the team helped strengthen buy-in, clarify value, and ultimately turn interest into commitment.
It was a win powered by a strong leasing team, a differentiated asset, and a strategy that kept the right message in front of the right people at the right time.
