Situation
A globally recognized office tower in downtown Chicago offers premier workspace designed to support a wide range of tenant needs. In a highly competitive leasing environment, the ownership and leasing team recognized that visibility alone wouldn’t be enough. To stand out, they needed a strategy centered on education, consistency, and early engagement.
By pairing a best-in-class asset with market expertise, the leasing team focused on positioning the building as a top-tier option for organizations seeking a prestigious address, modern infrastructure, and long-term flexibility. The goal was to ensure the asset remained top-of-mind throughout an extended and complex decision-making process.
Strategy
Data shows that educated prospects are significantly more likely to transact, reinforcing the importance of consistent, value-driven communication. The leasing team adopted an AI-native digital advertising strategy to expand reach and engage senior decision-makers with relevant, timely messaging.
After integrating AI-driven targeting with their CRM, the team launched sustained outreach to leadership at a large corporate tenant evaluating office options. By maintaining continuous engagement across every stage of the leasing journey, the strategy ensured decision-makers were consistently educated on the asset’s value, amenities, and long-term advantages.
Over an extended period spanning late in the year through the following months, the leasing team used persistent, insight-led communication to support evaluation and keep the building differentiated as options were narrowed.
Takeaway
Over the course of the strategy, senior decision-makers experienced more than 720 touchpoints, averaging 85+ engagements per month at the C-suite level. By the end of the leasing cycle, the approach resulted in the execution of a 31,000+ square-foot office lease.
The outcome highlights the impact of pairing consistent education with AI-native digital outreach. By keeping decision-makers informed and engaged over time, the leasing team successfully converted a high-priority prospect into a signed tenant—demonstrating how sustained, data-driven communication can accelerate outcomes in competitive office markets.
