ASSET TYPE: FLEXIBLE OFFICE / COWORKING • MARKET: TORONTO
Situation
A flexible office provider in Toronto wanted to generate leasing opportunities by reaching relevant brokers and prospective tenants through digital advertising. While the campaign initially focused on one location, the client hoped it would also create interest across its broader portfolio.
Strategy
RealtyAds combined digital advertising and proprietary broker audience targeting with its HubSpot integration to reach both existing prospects and new audiences. The integration automatically added prospects from the client’s CRM to campaign targeting, supporting engagement tracking and targeting priorities based on each prospect’s stage in the leasing process.
The Account Management team also showed the client how to use website activity and location filters to discover interested companies and add qualified prospects to targeting. Broker Reach Reporting, Visitor Intelligence, and Tenant Engagement Reporting provided additional visibility into audience activity.
Result
The client reported closing one deal at another location in its portfolio with a broker the team had never worked with before. The broker contacted the provider through its website. The client subsequently identified him in RealtyAds’ broker audience and found no prior record of the broker in HubSpot.
The client credited RealtyAds with helping generate the opportunity, illustrating how advertising focused on one location may support new broker relationships and leasing opportunities across a broader portfolio.
