Situation
A 25,000 SF life science opportunity in one of Boston’s most competitive submarkets was brought to market. With modern lab infrastructure and a prime location, the asset was well-positioned for growing biotech users — but the deal environment required more than just a strong product. Like many life science properties, it demanded consistent engagement and precise targeting to stand out in an oversaturated market.
The leasing team at a full-service global commercial real estate firm had a high-value prospect in play, with a clear goal: keep the opportunity visible, relevant, and top of mind through final negotiations.
Strategy
To support ongoing conversations and extend their outreach, the team used RealtyAds’ AI-native platform to deliver tailored messaging to a curated group of life science decision-makers. One key target was a clinical-stage biotech company pioneering engineered cell and gene therapies, a prospect in final discussions that needed steady engagement to keep deal momentum going.
The team delivered dynamic, property-specific messaging across high-impact digital channels. As conversations evolved, the platform’s engagement data helped track interest, signal timing, and reinforce the asset’s value during key stages of the deal cycle. This kept the prospect engaged with the opportunity, even without constant broker interaction.
Result
In the 90 days leading up to final negotiations, the prospect’s engagement with the property’s digital presence increased more than 5x. That surge in visibility came at a critical time — helping sustain momentum and support closing efforts.
By combining strategic broker outreach with an AI-native digital strategy, the leasing team reached the right decision-makers, reinforced the asset’s relevance, and moved a high-potential life science tenant toward lease execution.
