Situation
A centrally located Class A office building in Dublin was nearing full occupancy, with only one vacancy remaining to close out the lease-up.
The asset is owned by an institutional real estate investment firm focused on high-quality, urban office environments. A leading global brokerage team was engaged to manage the final phase of leasing in a market defined by tight timelines, strong competition, and elevated expectations from occupiers.
With a single remaining opportunity available, the strategy required precision. The team needed to sustain momentum, maximize exposure, and align outreach with the approval timelines and standards typical of institutional-grade tenants.
Strategy
Among the prospects was a high-profile public-sector tenant with a multi-layered approval structure and a deliberate evaluation timeline. Beginning in November, the brokerage team launched a coordinated leasing strategy designed to guide the opportunity from early engagement through execution. This included direct broker outreach, relationship-building with key stakeholders, and a structured digital strategy supported by AI.
From initial identification through final negotiations, tailored property-specific messaging was delivered to internal decision-makers at the target organization. These touchpoints reinforced the building’s central Dublin location, the quality of its space, and its immediate availability, ensuring the asset remained visible throughout an extended evaluation process.
Each month, the team reviewed engagement insights, refined messaging, and adjusted their outreach based on real-time interest signals. The combination of broker-led relationship management and AI-supported digital visibility sustained engagement and reduced the risk of momentum stalling during internal approvals.
Solution
In May, the tenant signed a 30,000 square foot lease, bringing the building to 100% occupancy. The long-cycle deal reinforced a clear principle: consistent, targeted visibility—both in-person and digitally—matters during extended evaluation windows. By maintaining presence at every stage of the tenant’s decision process, the leasing team supported stakeholder alignment, built confidence, and ultimately secured the lease that closed out the asset.
The outcome highlights the impact of combining traditional brokerage expertise with AI-supported digital strategy to drive measurable leasing results in competitive office markets.
