Over the past five years, industrial real estate has evolved from a quiet segment of the commercial property world into one of its most dynamic and competitive asset classes. Distribution networks are becoming increasingly sophisticated, supply chains are tightening, and occupiers are looking for space not just based on geography, but also access, speed, and flexibility.
For brokers and owners, the stakes are higher than ever. Finding and reaching the right tenant at the right moment has become as critical as location, rent, or ceiling height. And increasingly, the industry is discovering that AI-native leasing enablement platforms like RealtyAds are no longer optional—they’re foundational.
Industrial Leasing Has Changed. Have Your Tools?
The industrial market is evolving fast:
- Vacancy rates, once hovering below 4% nationally, are now climbing in many markets. CBRE reports higher vacancies, with Dallas, New Jersey, and the Inland Empire seeing above-average softness.
- New supply is flooding the market. Developers, flush with capital and optimistic post-pandemic projections, overbuilt in several regions, resulting in more tenant choice and longer lease-up times.
- Tenant demand remains strong, but tenants have become more discerning, slower to commit, and harder to reach.
For landlords, that means the most pressing question in leasing today isn’t “what’s our asking rate?”—it’s “How can we cost-effectively reach the tenants that matter most?”
That’s where RealtyAds can come in.
Precision in Prospecting: Connecting with the Tenants That Matter
RealtyAds is an AI-native leasing enablement solution built specifically for commercial real estate. It helps CRE teams go beyond email blasts or broker outreach by engaging target tenants with custom digital outreach across LinkedIn, Google, Facebook, Instagram, and more. What sets RealtyAds apart is how it seamlessly integrates AI-native targeting, CRM, and leasing intelligence into every aspect of the platform.
Take Prologis, for example. The team identified S&S Truck Parts as a target tenant in January. RealtyAds was activated the following month, and AI-powered engagement with the company’s key decision-makers and end-users began immediately. Over the next 90 days, RealtyAds helped to consistently get the asset in front of the people who mattered most—and by May, the tenant had signed a lease for 80,000 square feet in Building 1.
This kind of leasing velocity isn’t luck—it’s digital precision, enabled by real-time pursuit data and targeted tenant engagement.Informed prospects are 131% more likely to transact. Educating tenants early—and continuously—is now mission-critical.
Beyond Awareness: Sustained Engagement That Closes Deals
One of the most misunderstood dynamics in leasing is the gap between awareness and action. Just because a tenant knows about your asset doesn’t mean they’re engaged—or that they’ll remember your property when it’s time to transact.
This is where RealtyAds helps users play the long game.
Consider an industrial asset located in Brooklyn and marketed by Portal Warehousing. Their team had been in early conversations with a tenant called Airgoods, but momentum slowed and engagement stalled. After syncing RealtyAds with their CRM (Nutshell), the platform re-engaged the three decision-makers involved in the deal and kept the asset top-of-mind over a two-month stretch. Airgoods then signed the lease in April.
RealtyAds’ data and CRM integrations played a crucial role throughout the process, enabling consistent and strategic follow-up that kept the deal on track. Teams that integrate RealtyAds see up to a 30% increase in tour activity and an 18% lift in deal closures.
Industrial Deals Are Getting Smarter. Your Tools Should, Too
It’s easy to underestimate just how sophisticated tenant decision-making has become. In many industrial deals, you’re not just reaching one broker or a local warehouse manager—you can be engaging multiple end-users or decision makers that collaborate to make a final decision.
Take a Logistics Center in New Jersey. In this case, RealtyAds launched a digital strategy that helped to engage executives at Ceva Logistics more than 300 times over a four-month period. RealtyAds helped ensure that all three decision-makers involved in the final leasing decision were consistently reached and educated throughout the entire sales cycle.
By the time the 150,000-square-foot lease was finalized in January, the leasing team had already seen how RealtyAds helps to deliver results through detailed engagement data, CRM activity, and ultimately, a signed deal. With 88% of C-suite decision-makers using social media for business, this level of hyper-targeted execution isn’t just efficient—it’s essential for turning interest into outcomes.
CRM + RealtyAds = A New Era of Leasing Intelligence
Highlighting one of the platform’s most helpful features is its ease of integration with CRMs like Nutshell, Salesforce, VTS, and others. That means RealtyAds AI doesn’t operate in a silo—it works hand-in-hand with your live pipeline.
This was the case with a Logistics Center in New Jersey. Cushman & Wakefield had just taken over leasing for the asset and activated RealtyAds in tandem. Within the first 30 days:
- Two of the five most-engaged tenants were already submitting proposals.
- The leasing team could directly attribute the outreach to RealtyAds engagement.
RealtyAds utilizes intelligent budget allocation to maximize reach and engagement, ensuring your marketing dollars work more effectively across every stage of the leasing process. With 60% of marketing budgets now going to digital channels, RealtyAds ensures your dollars are working harder at every stage of the leasing process.
Driving Portfolio-Wide Engagement
Portfolio-wide visibility is often an overlooked benefit of digital leasing strategies. While most strategies focus on a single asset, RealtyAds can create a powerful halo effect that impacts an owner’s broader portfolio.
Take Goodman, for example. The team launched RealtyAds to help position an industrial property in Long Beach. Within four months, the property experienced a 25% increase in website visits. More importantly, Goodman saw 15–25% traffic growth across other properties in its portfolio, even though those assets weren’t actively being marketed.
This secondary lift occurs because targeted prospects who engage with one asset often explore others under the same ownership. In competitive industrial markets, that level of exposure doesn’t just drive inquiries—it builds brand equity and creates incremental leasing opportunities across the board.
Turning a Prospect into a $1.2M Deal
One of the biggest challenges in industrial leasing is maintaining interest in secondary prospects without losing focus on the primary pursuit. RealtyAds solves this by enabling automated, strategic engagement that keeps your pipeline active and continually growing.
Consider Blue Ridge Industrial. While their team was focused on securing a full-building user, they leveraged RealtyAds to nurture a secondary prospect, Vallen USA, through consistent, targeted outreach over a three-month period. When the full-building deal fell through, that effort paid off. Vallen was already informed, engaged, and ready to act, resulting in a lease worth approximately $1.2 million.
This scenario highlights a critical truth: deals don’t always unfold as planned, but consistent digital engagement ensures prospects are prepared to transact when timing shifts.
Why Brokers Call RealtyAds a Must-Have
The brokerage community is increasingly clear on one point: digital enablement isn’t optional anymore—it’s essential. RealtyAds is designed to make that shift easy for CRE teams.
Take JLL, for example. During a recent reporting review, their team shared why RealtyAds is a permanent part of their strategy:
- Adoption is non-negotiable. With most competitors embracing digital outreach, RealtyAds helps level the playing field—and often tilt it in your favor.
- Efficiency matters. The platform automates labor-intensive tasks like audience targeting and engagement tracking, freeing teams to focus on high-value leasing activity.
- Built for CRE. Unlike generic ad solutions, RealtyAds was designed with brokerage workflows in mind, ensuring it aligns with how teams operate day-to-day.
As JLL put it, RealtyAds isn’t a nice-to-have, it’s a necessity in today’s digital-first market. For brokerages looking to compete and win, the question is no longer “should we go digital?”—it’s “how fast can we scale it?”
The Industrial Advantage: RealtyAds in Today’s Market
RealtyAds isn’t just helping to close deals faster—it’s helping CRE teams compete smarter in every market condition.
- Accelerates absorption in high-supply markets (Dallas, Inland Empire)
- Cuts through noise in saturated metros (Brooklyn, Northern NJ)
- Provides transparency to ownership and leasing teams alike
- Turns missed opportunities into signed leases
What’s Next: Making RealtyAds Part of Your Leasing Strategy
In a market where velocity matters, where every deal counts, and where the competition is increasingly digital-first, RealtyAds gives industrial owners and brokers the cutting edge they need to win.
Don’t let great space sit empty. Make sure your next tenant knows about it—and remembers it—long before your next call.
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