| LoopNet | RealtyAds | Additional Context | |
|---|---|---|---|
| Cost & Flexibility Differences | |||
| Cost | LoopNet$ $ $ $ $ | RealtyAds$ $ | RealtyAds and LoopNet both offer variable pricing packages, but dollar for dollar RealtyAds has a lower cost per target reached. |
| Termination Rights | LoopNetNo | RealtyAdsYes | LoopNet locks customers into contracts. RealtyAds allows customers who fully lease or sell assets to terminate service without penalty. |
| Structural Differences | |||
| Business Model See Exhibit A |
LoopNetPromote Multiple Assets | RealtyAdsPromote Individual Asset | LoopNet is built as a marketplace, intentionally designed to use your marketing dollars to show prospects your buildings plus competitors. RealtyAds is built to exclusively promote your asset, never highlighting any competition. |
| Budget Pooling See Exhibit B |
LoopNetPooled With Competition | RealtyAdsExclusive to Your Asset | LoopNet pools your marketing budget with your competition to pay for visitors to LoopNet.com, where they ultimately may or may not see your building. |
| Destination of Prospect | LoopNetListing Page With Competition | RealtyAdsListing Page Without Competition | This is akin to Nike sending interested customers to a website that sells Adidas, Puma, and New Balance. RealtyAds uses your budget to exclusively drive visitors to your property’s website. |
| Audience Quality Differences | |||
| Audience Quality | LoopNet* * | RealtyAds* * * * * | Because LoopNet pools all of its customers marketing budgets it reports roughly 12m visitors to its site, but how many of those visits are actually interested in your property? While RealtyAds reports less views than LoopNet, it is because RealtyAds spends more to reach the right audiences that the leasing teams request. Quantity is not quality! |
| Enhanced Targeting Features | LoopNetNo | RealtyAdsYes | LoopNet can only reach relevant audiences if you upload a name, phone, and email. That information is often not avaialble for decision-makers. With RealtyAds you can target individuals, decision-makers (using just a company name), tenants in competitive assets, and more, ultimately ensuring a higher quality audience you’re reaching. |
| Integrations | LoopNetNo | RealtyAdsYes | RealtyAds integrates with more than 40+ platforms (such as CRMs) to guarantee a building is being shown to its best prospects at that exact moment. LoopNet does not allow for integrations, which means brokers must manually keep target audiences up to date every time a new prospect is added, costing valuable time. |
| Targeted Decision-Maker Reach | LoopNetNo | RealtyAdsYes | RealtyAds can proactively reach decision-makers using just the name of the business, LoopNet can only hope a decision-maker finds Loopnet.com, then finds your asset amidst the competition on LoopNet.com |
| Senior Broker Reach | LoopNet* | RealtyAds* * * * * | Senior brokers rarely use CoStar or LoopNet.com, often relying on junior brokers and admins to run space searches. RealtyAds reaches senior brokers on the channels they prefer to use. |
| Reach Active Pursuits | LoopNetNo | RealtyAdsYes | LoopNet cannot reach each decision-maker at each stage of the deal, only those that visited LoopNet.com or you have their name, phone, and email. RealtyAds greater targeting functionality will reach the C-Suite and their representation at each stage of the deal using information as simple as company name. |
Exhibit A
Business Model Differences – Never Pay to Help The Competition See More Prospects
Listing services pool your marketing budget to purchase traffic to their website, where it’s most likely that prospect never sees your listing amidst all the competitive assets. This runs at immediate odds with a leasing team’s interest in showing only their properties to a prospective customer and is exactly why RealtyAds was founded. With RealtyAds, there’s no incentive to drive anyone to RealtyAds.com. Instead, RealtyAds eliminates the middleman to generate exposure exclusively for your property.
Exhibit B
Budget Pooling – Your Leasing Budget, The Competition’s Benefit
Listing services use your marketing dollars to promote their website with ads like the real example above. This dilutes the messaging of the advertisements by taking the prospect to the listing services’ website and spending your resources to promote your competition. Your marketing dollars should exclusively promote your property(s).