Situation
A newly developed, walkable mixed-use district in the heart of a fast-growing suburban market was designed to support a modern, interconnected business community. The development blended Class A office space with curated retail, residential offerings, and expansive green space—creating a true live-work-play environment built for long-term growth.
As one of the district’s first office buildings prepared to open, securing a major anchor tenant was essential. The goal was to establish early momentum, validate the vision for the development, and position the property as the market’s premier destination for leading companies. As an emerging asset, success depended on clearly articulating the district’s unique advantages and consistently reinforcing its value to high-quality tenants.
Strategy
To elevate awareness and drive early demand, the ownership and marketing team implemented an AI-native digital strategy focused on engaging end users and senior decision-makers with tailored, market-specific messaging. Using data-driven targeting, the team proactively focused on high-value tenants that aligned with the building’s profile and long-term vision.
Throughout the leasing process, the marketing team continuously optimized AI-driven outreach and maintained consistent visibility across digital channels. This always-on approach ensured the asset remained top-of-mind for decision-makers, reinforcing its positioning as a premier office destination within a growing business district.
Takeaway
Over a sustained six-month period, a priority corporate prospect engaged with the digital strategy an average of 115 times per month. That consistent exposure helped convert interest into action, ultimately resulting in the execution of the building’s largest office lease to date and securing a key anchor tenant.
Beyond the individual lease, the win created meaningful momentum across the broader development. By leveraging AI-driven digital marketing and disciplined, strategic outreach, the team demonstrated how data-backed visibility can accelerate leasing outcomes and help establish a new development as a market-defining business destination.
