Every Lead Interest Alert is backed by real behavioral data: website visits, page depth, visit frequency, and digital ad engagement. This page explains how those signals combine into a grade when the visitor is a firm — a prospective tenant — and what each grade means for your leasing strategy.
Why we send these alerts
Brokers aren’t the only ones researching your space quietly. The firms behind a requirement — the tenants themselves — do their own diligence long before they raise a hand. They check specs, compare availabilities, and return to the listings that fit. Almost all of that activity is invisible.
RealtyAds closes that gap by mapping website activity to identifiable firms, then layering in digital advertising data to understand how deeply and how often they’re engaging. The result is a graded lead: not just a company name, but a signal strength that tells you how close that firm may be to a decision.
A firm in market is a requirement in motion. Catching it early is the difference between shaping the shortlist and reacting to it.
The four interest tiers
Each tier reflects a distinct pattern of activity. A firm moves up the scale as it shows more sustained, deeper, or more targeted engagement — more visits over time, more pages in a concentrated burst, or a match against your priority targeting and known in-market behavior.
Firm interest grading
Based on activity over timeA firm that has visited a selection of pages on your property website — the homepage, specs, and amenities pages a tenant checks first when gathering preliminary data. It’s an early signal: the firm is aware of the asset and starting to evaluate it, but hasn’t yet shown the repeat or depth of activity that points to active intent.
A firm showing sustained interest — either through repeat visits to your property site across several months, or through a combination of digital ad engagement and website activity. Either pattern points to awareness that’s holding over time, not a one-off look.
A firm demonstrating a clear surge in activity — consistent visits across multiple months, or a high frequency of page views in a concentrated period. Typically characterized by a minimum of 7 page visits. This volume of engagement is a strong signal that the firm is actively working through a space requirement.
A firm flagged through decision-maker behavioral patterns that identify it as an active tenant in the market. This tier combines behavioral signals with market intelligence — these are the firms most likely to be touring for a live requirement right now.
How the signals stack
The first three tiers build on one another — a firm climbs by accumulating more sustained and deeper activity. Top Prospect is the exception: a firm can reach it through targeting or in-market intelligence alone, even without the same volume, because strategic relevance is its own signal.
| Tier | Firm identified | Sustained / cross-channel | Surge · 7+ pages | Priority or in-market |
|---|---|---|---|---|
| Researching | ✓ | — | — | — |
| Interested | ✓ | ✓ | — | — |
| Highly Interested | ✓ | ✓ | ✓ | — |
| Top Prospect | ✓ | ✓ | ✓* | ✓ |
* Typical, but not required — a firm can reach Top Prospect through priority targeting or known in-market activity on its own.
What to do with each tier
The grade is a signal, not a guarantee. A Researching firm you already have a relationship with may move faster than a Highly Interested one. As a general guide:
Log it and monitor. No urgent action required, but worth watching if the firm reappears at a higher tier.
Worth a light touch. Sustained or cross-channel activity means your asset is staying on their radar — make sure the right broker knows.
Act now. A surge in firm-level activity almost always maps to a live requirement. Get your team — or the broker covering that firm — in front of them.
Treat as a priority. This firm shows both behavioral intent and strategic relevance. Coordinate outreach immediately.
Stay in front of in-market firms
Once a firm appears in your Lead Interest Alert, you can put RealtyAds AI to work keeping your property in front of its executive team:
- Prospect Boosting — serve tailored messaging directly to the firm’s decision-makers.
- Priority targeting — flag the firm as a high-priority target so your property reaches it more often.
- Engagement trends — track activity month over month to time your outreach and shape your offer.
How firm identity is confirmed
RealtyAds maps anonymous website activity to identifiable firms using firmographic intelligence and our proprietary targeting data. When visit activity resolves to a confirmed company, we include it in your alert. Visitors that can’t be matched to a firm are never reported as named leads.
That confirmation step is what separates a Lead Interest Alert from a generic analytics report — every firm you see has been identified, not inferred.
