How RealtyAds Pricing Works A plain-English guide to how we price — so when you’re ready for real numbers, the pricing page makes sense at a glance.

Most pricing conversations in commercial real estate start with the word if — if this asset needs a digital strategy at all. We think that’s the wrong place to start. Your building is already being searched for, compared, and talked about online, whether or not you’re part of the conversation. So the real question was never if.

That one shift is the entire logic behind how we price. You’re not deciding whether to show up — you’re deciding how much presence a given asset needs right now. A tower in active lease-up and a stabilized suburban flex building are at completely different points in their leasing story, so they shouldn’t be buying the same thing. Here’s how the model lets you match the spend to the moment.

01Three lines that work as one: capture, engage, convert.

RealtyAds prices by service line, but the lines aren’t a menu of unrelated products. They’re three moves in a single motion — together they carry an asset from being unnoticed online to having the full digital infrastructure it needs to compete for business on digital channels.

Content captures attention, Advertising engages the right people, and Websites convert that attention into prospects you can name and rank. Each line strengthens the next — great creative makes the ads work harder, and sharper targeting sends better traffic to a site built to catch it.

You run as much of the motion as the property calls for, and adjust the mix as its goals change — the strategy is composed around the asset, not sold as a fixed bundle.

02Flexible enough to fit any asset.

RealtyAds serves every kind of property — any size, any financial goal. An owner can step into a digital strategy right away with RealtyAds Lite, designed to fit any asset, and scale all the way up to flagship packages that lead the market in their ability to capture, engage, and convert.

Where an asset enters is a recommendation, not a rule. A building that’s near-full, new to digital, or budget-conscious might start on Lite; one with an active leasing goal — a lease-up, a repositioning, a competitive submarket — is usually better served on a premium package from the start. You’re not locked to a level for good, but you do commit for a term — so the best practice is to right-size each asset year by year, against the leasing you expect ahead.

03Why there’s no sticker price.

Digital advertising is bought in live markets, and two things move constantly: what the ad networks charge, and how large your target audience is. Reaching every relevant broker in Manhattan simply costs more than reaching them in Columbus — not because the product differs, but because the market does.

It’s the same reason this article doesn’t hand you a final number. Its job is to show you how the pieces fit. The moment you want real figures, the pricing page prices your specific asset in your market.

04Priced over the life of a deal.

A commercial lease doesn’t close in a few weeks, so the reporting behind it shouldn’t be measured in them. RealtyAds runs in 6-, 12-, and 18-month terms — long enough to prove attribution across the full arc of a deal, from first impression to signed lease. Longer terms carry the deeper savings: 15% on a 12-month term, 20% on 18 months. And since the point is a leased building, a term ends without penalty once the asset fully leases — you’re never paying to market space that’s already gone.

05Portfolios get their own math.

Portfolios of ten or more assets qualify for Enterprise Plans, which improve flexibility, functionality, and savings as the portfolio grows.