Is Digital Advertising Worth It in Smaller CRE Markets?

That’s a question we often hear from owners and brokers in suburban or tertiary markets. The assumption is that digital ad platforms only work in large metro areas with dense prospect pools. But platforms like RealtyAds are deliberately built for any market—no matter the size.

If you’re leasing in a smaller market, you’re likely familiar with common challenges: low foot traffic, limited broker engagement, and slow word-of-mouth. Traditional tactics—like signage and flyers—can only do so much. What’s missing is consistent visibility to the right audiences—and that’s precisely what RealtyAds is designed to solve.

By targeting your assets to ideal audiences across LinkedIn, Google, Facebook, Instagram, and top business sites, RealtyAds ensures your property remains visible to key decision-makers—even those not physically nearby. According to recent beta testing of our Activity Feed, clients experienced on average a 4.8× increase in audience reach compared to prior methods

Why this amplification works

Many small-market leasing teams can underutilize digital channels, meaning fewer competitors are bidding for local impressions. That gives early adopters a clear advantage. Combined with RealtyAds’ automated budget optimization, your digital strategy get smarter and more efficient over time.

Proven Results

RealtyAds is actively used in over 120 U.S. markets, from suburban Atlanta and central Ohio. Clients consistently report shorter leasing timelines, expanded broker networks, and sustained visibility among qualified prospects.

Digital marketing isn’t just for big cities—it’s about reaching the right people. In small markets, that precision often delivers the biggest opportunities.

Next Steps:

Let’s talk about how RealtyAds can help you lease faster—no matter where your property is located.


RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedInFacebook, and Instagram.