What Is Generative Engine Optimization (GEO)?
GEO is the practice of structuring content so AI-powered search engines like ChatGPT, Perplexity, or Google’s AI Overviews can reference your brand directly within generated answers.
Unlike SEO, which focuses on ranking in traditional search results, GEO prepares content for:
- AI citations in platforms like ChatGPT or Perplexity
- Brand mentions within AI-generated summaries
- Digital visibility in a “zero-click” environment, where users get answers without leaving the platform
Why Does It Matter?
Search behavior is changing fast….
- A study of 3,000 websites found that 63% now receive some traffic from AI chatbots like ChatGPT, Perplexity, and Gemini. RealtyAds sees this growth in our website data.
- ChatGPT now sees 400M+ weekly users, making it one of the most powerful content discovery tools in the world.
What this means: As more people use AI to answer everyday questions and find vendors who can help them with their problems (for instance, vacancy), there will be fewer “click-throughs.” Brands now must position themselves not just to show up in Google Search, which is under immense user pressure, but to be found within the answers of AI queries. That’s the core goal of GEO.
How Will it Impact CRE?
AI won’t just change how people search—it will reshape how space is marketed, evaluated, and discovered. For instance, the prospect of the near future will not go to Loopnet or search Google, but perhaps simply ask an AI Agent, “Please provide me the top assets for leasing along the I-95 corridor.
How Will This Impact RealtyAds?
This trend is a major opportunity for RealtyAds AI to continue to outshine competitors with its proactive outbound approach of finding users directly on the sites they use. In fact, even just running RealtyAds digital ad packages helps clients improve their GEO scoring. Here’s why:
- Built for AI Visibility
RealtyAds advertisements and property websites use structured data, consistent formatting, and metadata that AI engines can easily interpret, boosting discoverability in GEO environments. - Content AI Can Trust
Our strategies prioritize clarity, accuracy, and named entities (brokers, addresses, specs), increasing the likelihood of being cited in AI-generated responses across tools like Google SGE, Perplexity, and ChatGPT. - Positioned for Long-Term Authority
RealtyAds helps clients stay visible across the digital ecosystem—whether a user clicks, scrolls, or asks AI directly. This future-focused approach helps maintain share of voice as GEO adoption grows.
How Will it Impact Client Conversations?
- When a client asks about SEO (Search Engine Optimization), it will be good to bring up the trendline of staying relevant in Generative Engine Optimization. This is where we believe the market is heading.
- GEO is less about click-through rates and more about brand visibility in a low-click world. If a client prioritizes clicks in their marketing strategy, it’s only a matter of time before that metric will need to be rethought!
- AI traffic is still small, but its influence is outsized and growing fast.
- RealtyAds’ scale and ability to create massive exposure online through both websites and digital ad placements are already helping clients improve their GEO standings.
