Class B and C assets make up a significant share of today’s CRE supply. Yet they’re often the properties with the least structured marketing investment. Traditional tactics like email blasts, static listings, postcards, and occasional flyers may create surface-level visibility, but they rarely drive sustained engagement or accelerate leasing momentum.
In a market where attention is earned, not guaranteed, these assets need more than basic promotion. They need consistent, targeted digital visibility that reaches brokers and tenants already in-market, or actively evaluating alternatives.
Why Traditional Outreach Isn’t Enough
For many Class B and C buildings, the challenge isn’t the offering—it’s market perception and visibility. Standard tactics often result in:
- Limited reach: Listings blend into an oversaturated marketplace and rely on passive discovery.
- Inconsistent engagement: One-time blasts create short-term spikes but no continuity.
- Longer evaluation cycles: Prospects require more education, reinforcement, and proof before committing.
- Restricted broker exposure: Without repeated touchpoints, new networks never meaningfully engage.
Industry research continues to reinforce this reality: properties with consistent digital presence and targeted messaging outperform those relying solely on traditional advertising. Visibility that’s sustained—not sporadic—is what moves prospects from awareness into consideration.
Visibility Can’t Be Passive Anymore
Across asset classes, a clear pattern has emerged: properties gaining traction aren’t just the newest or most amenitized—they’re the ones controlling visibility throughout the evaluation process.
Digital strategy has become part of the leasing infrastructure. Platforms like LinkedIn, Google, Meta, X, and industry media are now where brokers, tenants, and business owners spend time. Class B and C assets that show up consistently in those environments gain an advantage, especially in competitive submarkets.
How RealtyAds Helps Class B & C Assets Compete
RealtyAds makes modern digital leasing accessible, without requiring a large budget or hands-on daily management. Here’s how:
1. Targeted Outreach to Real Decision-Makers
RealtyAds identifies and reaches active brokers, tenant reps, business owners, and industries aligned to building requirements—not generic audiences. Instead of hoping someone finds a listing, the platform proactively places the property in front of the right people.
2. Always-On Digital Presence
With longer leasing cycles and more competition, awareness needs to be constant—not event-based. RealtyAds provides automated, continuous exposure so assets stay visible before, during, and after key pursuit moments.
The result: buildings remain part of the conversation when decisions are made.
3. Professional Content at Scale
Brand perception matters, especially for properties competing with Class A neighbors. RealtyAds Content Hub ensures Class B and C listings present with modern visuals, consistent messaging, and elevated positioning.
4. Optimization Based on Real Engagement
AI automatically adjusts strategy based on audience activity, not assumptions. Budgets shift to the channels performing best, and reporting shows which stakeholders and industries are engaging.
What Teams Gain
With consistent digital reach, Class B and C assets see:
- Increased broker awareness
- More qualified inbound interest
- Higher tour volume
- Faster deal progression
- Stronger market perception
Not by spending more, but by spending smarter.
The Takeaway
Class B and C assets aren’t behind because of product; they’re behind because traditional outreach hasn’t kept pace with how modern leasing decisions are made. Digital visibility levels the field.
With RealtyAds, these assets build credibility, gain competitive exposure, and convert awareness into leasing velocity, regardless of age, amenity tier, or submarket position.
