For decades, leasing has been a local game played by regional rules. But as we enter 2026, a massive disconnect has emerged between how tenants find space and how most properties are marketed.
Today, nearly 70% of the B2B buyer’s journey is complete before a prospect ever reaches out to a representative. In commercial real estate, this means that by the time a broker or tenant rep calls your team, they’ve likely spent weeks researching your asset, your competitors, and your submarket online.
If you leave digital strategy up to local, property-by-property decisions, you’re not just risking inconsistent branding — you’re risking portfolio obsolescence.
The Power of Portfolio-Wide “Agentic” Intelligence
At RealtyAds, we’ve seen that the most successful owners — firms like RXR, Brookfield, and COPT — are no longer treating digital marketing as an optional “line item.” They’re treating it as digital infrastructure.
By deploying specialized AI agents across an entire portfolio, these owners ensure every asset has a baseline level of intelligence that never sleeps:
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The Data Agent
Automatically identifies key decision-makers (C-suite leaders, HR heads, and facilities managers) and brokers in market, ensuring your asset is visible to the full committee that influences and signs deals.
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The Advertising Agent
Launches and manages multi-channel campaigns 24/7 across LinkedIn, Google, Meta, and other ad-supported platforms, reallocating budget in real time to the highest-performing placements — without human intervention.
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The Predictive Agent
Leverages insights from the Data Agent to identify top prospects and alert brokerage teams the moment a “Top Prospect” visits the property website, providing the warm-lead intelligence needed to prioritize outreach.
Proven Results: The “AI Delta”
The case for portfolio-wide AI isn’t just about efficiency — it’s about outperforming the market.
Recent analysis of a national owner’s portfolio revealed a dramatic “AI Delta” between AI-equipped and non-equipped assets.
In a side-by-side comparison of 2025 leasing activity, properties utilizing the RealtyAds AI engine saw:
When you scale that level of performance across 10, 50, or 100 assets, the impact on a fund’s Net Operating Income (NOI) and overall asset valuation becomes undeniable.
Introducing Digital Infrastructure Plans (DIPS)
Every building deserves a strategy — but not every building needs the same amount of strategy. A Class A trophy tower in Manhattan requires a different level of market reach than a stabilized suburban office in the Southeast.
That’s why we created Digital Infrastructure Plans (DIPS).
DIPS allow enterprise owners to onboard their entire portfolio for as little as $79 per asset, per month.
The DIPS Advantage:
- Flexibility
Onboard all assets and assign “credits” based on each property’s unique needs. - Agility
Adjust market reach and spend throughout the year as local market dynamics or vacancy levels change. - Consistency
Every asset receives an AI-built website, automated advertising, and deal-surfacing alerts — ensuring no lead is lost due to a local gap in strategy.
The Choice: Lead or Lag
If you’re a landlord and can’t clearly answer your LPs on how you’re using AI to improve leasing outcomes, you’re at risk.
- At risk of local turnover.
- At risk of limited data transparency.
- At risk of missing the signals your competitors are already acting on.
The market has moved.
The most successful owners are no longer asking, “Is this property a good fit for AI?” They’re saying, “Every property in my portfolio needs a digital strategy to support leasing. Now let’s decide how much reach each one needs to win.”
Is your portfolio AI-ready?
Explore how RealtyAds can standardize your digital leasing funnel today at RealtyAds.com.
