“Non-professional” platforms are more professional than you think
In commercial real estate, LinkedIn is a natural priority. It’s where brokers share deals, asset managers expand their networks, and firms build their reputations. But when it comes to leasing performance, relying on just one platform is no longer a viable digital strategy.
Because decision-makers don’t live on LinkedIn—they just visit.
LinkedIn is powerful, yes. But it’s only one piece of a much larger digital ecosystem. According to multiple sources, the average social media user engages with nearly seven different platforms each month. Decision-makers—tenant reps, business owners, asset managers—are no exception.
They’re also on Instagram. YouTube. Facebook. X (formerly Twitter). And they’re actively engaging with content across all of them.
What This Means For You:
If your asset only shows up on LinkedIn, you’re depending on a single digital channel to deliver results—and assuming your audience will remember it from a single touchpoint. In reality, digital leasing success depends on visibility across multiple platforms, throughout the entire decision-making process.
Personal Platforms Influence Professional Decisions
The line between personal and professional behavior online is increasingly blurred. Most people use digital channels for personal reasons, often outside of standard business hours. As a result, content discovery now occurs around the clock across a wide range of digital environments.
That means digital visibility isn’t just about being present during working hours or on “professional” platforms—it’s about where your asset shows up, and how often.
A broker may check LinkedIn between meetings. But they’re scrolling Instagram during lunch, watching YouTube while researching markets, and revisiting listing links later that evening. If your asset appears across those moments, you’re reinforcing awareness and increasing the likelihood of action—without disrupting the user’s experience.
Repetition Still Drives Results
There’s a reason people still reference the “8–12 touchpoints” rule: familiarity builds trust, and trust drives deals forward. In leasing, repetition is especially critical. CRE decisions don’t happen after one impression—they’re the result of ongoing visibility and relevance.
If you’re only active on one digital channel, you’re capping exposure—and leaving the rest of the leasing journey up to chance.
This is Where RealtyAds Changes the Game.
Our AI helps identify where your audience actually spends time—across LinkedIn, Instagram, YouTube, X, and more—and dynamically allocates your ad budget to maximize reach and results. This isn’t guesswork. It’s a strategic digital leasing approach that uses data to keep your asset top of mind for both decision-makers and end users—at scale.
Your Competitors are Already There
More and more CRE teams are recognizing that effective digital leasing isn’t just about being active—it’s about being visible across the digital landscape, where attention actually lives. The most strategic teams aren’t relying on one platform or one message. They’re showing up across the full range of digital channels, consistently and efficiently.
RealtyAds automates and optimizes your property’s presence across key platforms—eliminating manual ad management. By tracking and adapting to your audience’s behavior in real time, RealtyAds ensures your assets stay front and center—turning visibility into momentum and accelerating leasing success.
