$0
Added cost. Website Analytics is included with any active Digital Advertising package.
Included with your Digital Advertising
Already included. Just not switched on.
Website Analytics now comes free with any active RealtyAds Digital Advertising package. One line of code turns the traffic you already pay for into named, scored leasing intelligence.
It's on your account today. Roughly half of eligible sites aren't firing it yet.
What changed
The value is already bought and paid for.
Every property running a RealtyAds Digital Advertising package now has Website Analytics — the entry package in our Website Services line — included at no extra cost. Nothing new to purchase. One thing left to switch on.
50%
Of eligible properties haven't installed the Insights Tag yet — so their leasing signal is invisible.
1 line
Of code is all it takes to switch it on. Install it, forward it, or ask us to handle it.
What it is
A property site isn't a blog. It's a leasing channel.
Most CRE websites get measured like content: sessions, bounce rate, time on page. That tells you how many people showed up. It never tells you who.
Website Analytics reads the traffic your ads already drive and answers the questions that actually move a deal: which companies visited, how serious they are, and what your team should do about it today.
It's the entry package of RealtyAds Website Services — the foundation the rest of the line builds on.
The Google Analytics contrast
Anonymous traffic isn't a pipeline.
Google Analytics counts visitors. The RealtyAds Insights Tag names them, scores them, and tells your team what to do next.
Google Analytics
RealtyAds Insights Tag
Anonymous visitor counts
Named companies and people visiting your site
Page views and bounce rate as metrics
Each visitor graded from Researching to Top Prospect
Passive analytics, disconnected from leasing
Real-time lead alerts to leasing and marketing
No remarketing capabilities
Re-engages top prospects across the internet
No influence on SEO or AEO
Grades your site for performance optimizations
Industry-agnostic reporting
Reporting tuned exclusively for CRE
Remarketing runs on the RealtyAds Digital Advertising package you're already paying for — nothing extra to buy.
Why switch it on
Your ads drive the traffic. This tells you who it is.
Named companies and people
See the actual firms and individuals touring your availabilities — up to five of each — not an anonymous count.
Graded interest
Every visiting firm is ranked from Researching to Top Prospect, so your team knows who to call first.
Lead Alerts
Leasing and marketing get notified the moment a qualified company shows intent — even when no form is filled out.
Remarketing
Re-engage your top prospects across the internet, powered by the campaign you're already running.
Everything GA does, too
Traffic, sources, top pages, device and location — the full analytics baseline, in real time.
Built for CRE
Reporting tuned exclusively for commercial real estate, not generic web traffic.
Lead alerts
The lead doesn't have to fill out a form.
Most qualified visitors never complete a form — but that doesn't mean they aren't in-market. Once the Insights Tag identifies a company, RealtyAds sends a Lead Alert to leasing and marketing the moment intent shows up. No form fill required.
Every alert carries an interest level, so your team knows exactly who to call first.
Researching
Interested
Highly Interested
Top Prospect
Switch it on
Installing the Insights Tag takes minutes.
It's one line of code, placed once. Here's exactly how it works — do it yourself, hand it to your web vendor, or ask us.
-
1
Open the Insights Tag panel
Log in to your RealtyAds reporting dashboard and open the Insights Tag panel.
-
2
Select your property
Choose the account the tag is for. RealtyAds generates a tag unique to that property.
-
3
Copy your tag and place it before </head>
Paste the single line of code before the closing </head> tag on every page of your site.
-
4
Confirm it's live
The panel flips to Active as soon as it detects your first visit — no guesswork.
01
Install it yourself
Grab your tag from the dashboard and drop it in before </head>. No developer required.
Get your tag →02
Forward to your web vendor
Send the tag and these steps to whoever manages your site, and cc RealtyAds — we'll confirm it's firing.
Forward the instructions →03
Ask us to handle it
Prefer to hand it off? Reply to your RealtyAds contact and we'll take it from here.
Request activation →
Stop counting clicks. Start naming prospects.
The traffic is already arriving. The only question is whether you can see who's behind it.