Smarter Targeting, Better Leasing: How RealtyAds Updates Property Audiences in Real Time

In commercial real estate, timing and precision matter. The ability to get your property in front of the right brokers and decision-makers—at the right moment—can be the difference between a missed opportunity and a signed lease.

That’s why RealtyAds doesn’t just set your audience targeting—it continually updates and optimizes it throughout your strategy.

Targeting That Evolves with Your Leasing Goals

RealtyAds’ AI leverages a combination of proprietary datasets, machine learning, and custom audience lists to identify and engage the brokers, tenant reps, and C-suite-level decision-makers most relevant to your property. But that’s just the start.

As your strategy progresses, RealtyAds allows you to:

  • Adjust targeting by availability or asset type (e.g., shifting focus from small suites to full-floor users)
  • Refine outreach by geography as interest builds in different markets
  • Update audiences on the fly as your leasing team provides feedback

Whether you’re shifting focus to a new use case, repositioning the property, or moving into a new leasing phase, your audience targeting can evolve in real time—no resubmitting ads, no starting over.

The Benefits of Real-Time Audience Updates:

  • Better Reach: Stay in front of the right people as leasing needs change
  • Less Waste: Avoid showing ads to the wrong audience or outdated segments
  • More Control: Your team can pivot quickly without losing momentum
  • Higher ROI: Keep ad dollars focused on the most high-value prospects

The right audience today might not be the right audience next month. RealtyAds gives you the flexibility to adjust targeting without slowing down your leasing strategy—keeping your asset relevant, visible, and ahead of the curve.

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