The RealtyAds team is full of talented and dynamic members in all departments. These individuals play a crucial role in connecting our product with clients, and we believe it’s essential to familiarize yourself with the team that supports you and your company.
Pierce joined RealtyAds in 2023 as a Senior Associate on the account management team, where he helps clients drive leasing activity and expand their digital presence. With a background in management consulting and experience in tenant representation at JLL, Pierce brings a strategic, data-driven approach to every portfolio he supports. His expertise in client service and market analysis ensures RealtyAds clients see measurable results, turning digital strategies into real leasing outcomes.
What initially drew you to RealtyAds, and what made you want to join the team in 2023?
In late 2022, I was a consultant and looking to pivot into commercial real estate. I wanted to sink my teeth into the industry and initially focused on a role in investment sales, given my finance background at school. But with rising interest rates and high inflation, the timing made that transition challenging. Luckily, my network introduced me to Harry Quiad.
From our first meeting, I quickly realized RealtyAds was a place I wanted to be. The chance to stay closely connected to the CRE industry while joining a fast-growing startup was exciting.
To date, it’s been a fantastic experience, and the scale of our growth reflects both our founders’ vision and the team’s ability to execute on it.
Coming from a background in management consulting and commercial real estate, what excited you most about moving into a client-facing role on the AM team?
During my internship at JLL and my time as a consultant, I gravitated toward work that centered on building relationships and partnerships. Because of that, the opportunity to connect directly with leaders in CRE was one I couldn’t pass up. To this day, my favorite part about RealtyAds is the relationships I’ve been able to build and establish in my role as an account manager.
How do you typically approach a new client relationship to set them up for success?
I always start with their pain points, goals, and objectives. Is my client struggling to push tenants across the finish line due to competition in the marketplace? Are they looking to drive awareness around a building transformation? Whatever it may be, I take that information, align it with our tool’s capabilities, and build a road map that enables our partnership to renew, grow, and expand.
What’s one feature or capability of RealtyAds that clients get the most excited about?
Industry Targeting – This functionality benefits many clients, especially those in the Bay Area, for example. With new tenants in the AI space popping up left and right, brokers can rely on RealtyAds to get in front of firms they’re not even aware of. The 9-9-6 model seems to be very real in SF, and owners want to capitalize on this movement, so tools like RealtyAds are helping a great deal.
What’s your favorite part about collaborating with the RealtyAds team?
My favorite part is the people. RealtyAds offers a world-class product, but it is the team that stands out most. Whether it’s solving minor problems or working through strategic client initiatives with my teammates, the environment is consistently collaborative and open – something I really value.
You spend summers in Holland, Michigan—what’s your favorite thing to do while there?
My grandma has had a cottage up there for over 30 years. It’s a great place to just go and “unplug” for a few days. Whether it’s golfing, eating local blueberry donuts, or swimming in Lake Michigan, it never gets old. I highly encourage those who have never been to Michigan in the summer to check it out!
Farm Bar is a great under-the-radar spot. It’s a small neighborhood farm-to-table spot in Lakeview with the best cheese curds in the city. The burger is sneaky good too.
