Impacting and optimizing digital strategies based on data-driven insights is crucial for success. At RealtyAds, analytics and reporting are cornerstones in determining the effectiveness of your efforts and driving better leasing enablement results. With advanced targeting features and value-added opportunities, our platform helps deliver success through the most effective customer acquisition channels. In this piece, we’ll explore how we measure success through analytics and reporting and how our platform delivers impactful results.
Understanding Key Platform Analytics
Diving into the analytics and reporting on the platform, it’s essential to identify the key statistics that contribute the most to our clients’ success. These metrics may vary depending on the specific goals of a digital strategy, but the standard ones used to determine success with RealtyAds include:
- Broker Reach: The platform’s ability to connect brokers with potential clients, properties, and opportunities, while engaging them with relevant listings and digital strategies.
- Tenant Reach: The platform’s ability to connect leasing agents with potential tenants and engage them with relevant property listings, ensuring properties reach a wide audience.
- Exposure: The platform’s ability to ensure property listings consistently receive and maintain significant visibility throughout the entire leasing period. A more educated customer is 131% more likely to transact.
Utilizing Advanced Analytics Tools
With $0.60 of every $1.00 spent in America today going towards digital channels, RealtyAds leverages advanced analytics tools and AI to track and measure key analytics accurately. Our platform provides real-time data on strategy performance, allowing us to monitor metrics such as engagement, prospects enabled, and more. We also utilize advanced targeting and tracking capabilities to attribute consistent and effective touchpoints to specific strategies, channels, and audience segments.
Customized Reporting
In addition to real-time analytics, we offer customized reporting to our clients, providing comprehensive insights into each dashboard. These reports can be tailored to meet each client’s specific needs, highlighting key metrics, trends, and actionable recommendations for optimization. With over 20 adjustable targeting settings in real-time, RealtyAds delivers monthly performance reports or detailed analyses of specific deals, ensuring transparency and accountability in your digital strategy efforts.
Continuous Optimization
Armed with data-driven insights from analytics and reporting, we continuously optimize our platform and strategies to maximize results for our clients. This may involve adjusting targeting parameters, refining creatives, reallocating budgets to top-performing channels, or experimenting with new tactics and messaging. To date, RealtyAds has identified over 11,500 tenants later verified by leasing teams as top prospects. By adopting a data-driven approach to leasing enablement, with the help of RealtyAds AI, we ensure clients’ investments yield the best possible outcomes.
Conclusion
Analytics and reporting play a crucial role in measuring success and driving better results in the commercial real estate digital landscape. At RealtyAds, we are committed to leveraging advanced analytics tools, providing customized reporting, and continuously optimizing strategies based on data-driven insights. By focusing on key metrics, utilizing advanced analytics tools, and delivering actionable reporting, we empower our clients to make informed decisions and effectively achieve their strategic goals.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.