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How A Strategic Digital Strategy Targets Decision Makers—At Every Stage of the Leasing Funnel

How A Strategic Digital Strategy Targets Decision Makers—At Every Stage of the Leasing Funnel

Leasing decisions aren’t made in a vacuum—or in a single meeting. They unfold over time, shaped by multiple stakeholders, varying timelines, and constant shifts in attention. In this environment, a full-funnel digital strategy isn’t just helpful—it’s essential.

Today’s decision-makers live online. They scroll LinkedIn after hours, scan headlines between meetings, and forward assets to colleagues for input. Traditional leasing tactics like email campaigns, brochures, and broad-based outreach—don’t always reflect how modern deals evolve.

Awareness: Show Up Early

At the top of the funnel, your goal isn’t to close, it’s to get noticed. Before a tour is scheduled or a call is placed, decision-makers need to know your asset exists. That means meeting them where they are: LinkedIn, Google, YouTube, and other premium digital environments. Solutions like RealtyAds’ AI-native platform help expand that early-stage reach—reporting an average 4.8x increase in visibility to brokers and decision-makers compared to traditional outreach alone.

Consideration: Stay in the Mix

Once a prospect is actively researching, digital strategy shifts from visibility to relevance. Middle-of-funnel efforts—think market data, space plans, retargeted ads, and curated property content—keep your asset top of mind. RealtyAds’ AI-native insights have helped identify over 11,500 active prospects for leasing teams, surfacing leads that match specific property criteria and re-engaging them with targeted content.

Decision: Support Smarter Follow-Up

By the time stakeholders are weighing final options, leasing teams need insights—who’s engaging, what content drives engagement, and where to follow up. RealtyAds tracks digital engagement and provides reporting that highlights decision-maker interest trends month over month, helping teams tailor follow-up strategies with data. This intelligence complements high-impact bottom-of-funnel assets like virtual tours, financial comparisons, and deal-specific case studies.

What This Means for CRE Teams

Digital marketing isn’t just about brand lift—it’s a practical lever for deal velocity. With tools that surface interest signals and extend visibility, you can time outreach more effectively and stay in front of the people who matter most. It’s no surprise RealtyAds clients have collectively reported over $1 billion in verified deals supported by digital exposure—proving the value of persistent, strategic visibility throughout the leasing journey.

In today’s market, showing up isn’t enough. Relevance and timing are what drive results.

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RealtyAds is devoted to reimagining leasing through AI-native solutions that improve broker reach, tenant reach, and consistency of reach.

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