Introduction
As we enter 2026, it’s a natural moment to reflect on the progress made in 2025 and look ahead to what’s next. At RealtyAds, the leading platform for AI-native leasing enablement, the past year was defined by close collaboration with clients, continued product innovation, and measurable leasing impact across CRE.
While market conditions remained complex throughout 2025, one theme became increasingly clear: visibility, data, and precision matter more than ever in tenant acquisition. Class A office leasing rose 12.5% in 2025, but that growth was not evenly distributed. Assets using modern, digital-first strategies captured demand, while those relying on traditional outreach continued to face stalled momentum.
We’re proud of what we accomplished alongside our clients and grateful for the trust placed in our platform, team, and technology. Below, we highlight key milestones from 2025 and how RealtyAds is positioned for continued momentum in the year ahead.
Product Innovation Built Around How CRE Actually Leases
At RealtyAds, product development is driven by how leasing teams operate in real markets—not theoretical workflows. In 2025, our platform executed 5M+ proprietary API calls per day, enabling real-time optimization of broker and tenant targeting across active markets.
This foundation allows leasing teams to move beyond static reporting and manual adjustments. Budgets shift automatically toward tactics and audiences driving real engagement, supporting clearer performance measurement, smarter allocation, and stronger financial efficiency throughout the leasing lifecycle.
Expanding Reach to the Right Audiences—At Scale
Audience quality and reach remained a major focus in 2025. RealtyAds’ proprietary database now includes 700+ CRE-specific targeting features, tracking broker activity, tenant funding, expansions, and competitive movement in real time.
As a result, clients using RealtyAds reached on average 89% of active brokers in-market, compared to roughly 11% reached through traditional broker-only tactics. This expanded reach helped clients stay visible during extended decision cycles—when most deals are evaluated, compared, and ultimately won or lost.
By year-end, RealtyAds partnered with 372 ownership groups, supporting more than 317 million square feet of active commercial space across major markets, including New York, Chicago, and San Francisco.
Measurable Leasing Outcomes Across the Funnel
The impact of sustained digital visibility showed up clearly in leasing performance. In 2025, RealtyAds-supported strategies helped clients:
- Increase property tours by 30%
- Increase closed deals by 18%
- Deliver $874 returned for every $1 invested
Across portfolios, RealtyAds influenced leasing at scale, helping teams identify $5.6B in deals found, advance $9.5B through the leasing funnel, and close $1.7B in executed transactions. These results reinforce the connection between consistent visibility and leasing velocity.
Keeping Assets Visible When It Matters Most
Education and market leadership remained core priorities in 2025. RealtyAds continued to help teams understand how digital-first leasing strategies influence outcomes across multiple sectors.
Industry data shows that 86% of deals lose momentum after the initial tour, highlighting the importance of staying visible well beyond early-stage interest. RealtyAds’ full-funnel approach helps assets remain top-of-mind throughout long evaluation periods—where deals most often stall without consistent engagement. Through reporting, demos, and managed strategy support, we helped teams connect digital performance directly to leasing outcomes rather than surface-level metrics.
Verifiable Impact, Backed by Data
By the end of 2025, aggregate RealtyAds performance data showed:
- 4.8x increase in broker engagement within the first month
- Exposure to approximately 234 qualified decision-makers per market
These outcomes reflect what happens when CRE teams close the digital gap with strategies built specifically for leasing, not borrowed from other industries.
Conclusion
2025 was a year defined by progress, partnership, and proof. While the Class A office market showed renewed strength, performance consistently favored assets that invested in visibility, precision, and sustained digital engagement.
We’re deeply grateful to our clients, partners, and team members who made these results possible. As we move into 2026, RealtyAds remains committed to helping CRE teams close visibility gaps, improve leasing efficiency, and compete with confidence in increasingly competitive markets.
Here’s to continued momentum—and even greater outcomes—in the year ahead. Thank you for being part of our journey.
