4 Guaranteed Ways To Keep Your Asset Competitive Throughout The Lengthy Sales Cycle

In Commercial Real Estate (CRE), closing a deal can take anywhere from 12 to 36 months or longer. With such long sales cycles, it is critical to stay competitive and strategic throughout the process. To succeed at leasing space, you must optimize your content, expand your reach, perfect your timing, and target the right audience.

Optimize Your Content

Your content is the most accessible way for potential clients to discover your asset. To remain competitive, your content must consistently highlight the key advantages of your property. Stale content, however, can quickly lose its impact. Regularly updating and optimizing your content is essential, but it can be time-consuming, especially when your team is focused on prospecting and leasing. The solution? Managed Service. With this service, Blueprint-certified designers can handle your content creation, ensuring it remains fresh, relevant, and engaging.

Expand Your Reach

Traditionally, CRE professionals rely on their network to connect with brokers and end-users—scheduling tours and sending email marketing to spread the word about available properties. But in today’s market, that’s often not enough. Digital marketing is essential for reaching the largest possible audience. Nearly everyone has at least one social media account, so why not use this to your advantage? By showcasing your asset on these platforms, you significantly increase visibility and ensure your property is seen by potential customers every day.

Timing Is Everything

While reaching a large audience is important, the timing of your message is just as crucial. Pursuit marketing allows you to engage prospects at the right stage of their buyer’s journey, ensuring that you’re not wasting resources targeting individuals who aren’t ready to lease space. By using tools that connect you with prospects who are ready to make a decision, you ensure your efforts are focused where they matter most. With Partner Hub, you can leverage targeting features to connect with individuals actively interested in leasing properties, ensuring you’re always engaging with the right audience at the right time.

Increase Your Exposure

Having great content and perfect timing is only part of the equation—you also need to ensure you’re reaching the right people. It’s not enough to just create great content and hope it finds its way to the right audience. Using targeting features is essential for narrowing down your audience to the key decision-makers. With these features, you can reach specific end-users, brokers, or prospects who are actively touring the property. By targeting individuals based on their job title, company, or previous engagement with your property, you can ensure that your marketing efforts are reaching the people who have the authority to make decisions and drive the leasing process forward.

Conclusion

In today’s competitive CRE market, staying ahead requires a strategic approach. By optimizing content, expanding reach, and focusing on the right timing and audience, you can ensure your asset remains visible and attractive throughout the lengthy sales cycle. These strategies help accelerate the leasing process, increasing your opportunities for success. To learn more about how these strategies can work for you, schedule a demo today!